What does acquiring clients yourself really cost?
Few small companies know what getting clients costs them, because the cost isn't on an invoice: it's in hours. Check the areas your team handles today, adjust the hours and what your hour is worth, and look at the number. The math is yours, with your figures.
A ballpark calculation made with your numbers. In every scenario, ad spend and third-party APIs are billed separately, and the closing call stays yours.
How the math works
The hidden cost of acquisition is the hours your team spends each month getting clients, multiplied by what one of those hours is worth. The calculator compares that with Vaken's flat price (€499 or €999/month depending on the areas you check) plus the supervision hours you set, valued at your same rate. Capacity recovered is the difference in hours: time that goes back to producing, selling, or resting.
If your numbers say doing it yourself is cheaper, the calculator will tell you exactly that. This math values your time; it doesn't promise results from any channel.
Who this is for
The small B2B company where acquisition is handled by the founder or someone on the team "when there's a spare moment." That's the profile whose hours are worth more elsewhere, and where consistency (the one thing that makes prospecting work) is impossible to sustain in spare moments. How each team of agents works is covered in what AI acquisition agents actually do, and the full comparison of routes is in what B2B meetings cost to book.
Frequently asked questions
Where do the numbers come from?
From you. The preloaded values are a starting point; the result uses exactly what you type. No industry averages dressed up as your case.
Which plan does it suggest, and why?
If you only check prospecting and follow-up, the math uses Vaken 15 (€499/month). If you check ads or content, it uses Vaken 25 (€999/month), the full team. Both with no lock-in and two months free on annual billing.
What does the calculation leave out?
Ad spend and third-party APIs (billed separately in every scenario, including doing it yourself) and the closing call with your client, which can't be delegated. Supervision is in: added as a cost on the Vaken side.
Want the same math with your real case on screen? In 20 minutes we go through your numbers, which areas you'd take off your plate, and which channel we'd start with.
Book a call